Better Basics: Thoughtfully Designed, Quality Essentials
March 15, 2025•Shivaan Seth
Discover how Better Basics is redefining slow fashion in India with high-quality, thoughtfully designed everyday apparel essentials for men and women.
About Better Basics
Better Basics is a slow fashion brand based in India, founded with the goal of not just simplifying everyday clothing choices but eliminating the hassle of decision-making altogether. By focusing on comfort, fit, and durability, every piece is designed to seamlessly integrate into daily life, emphasizing quality over quantity.
As direct-to-consumer fashion gains momentum across the country, Better Basics stands alongside a rising cohort of Indian innovators — much like the popular clothing brands from Shark Tank India and emerging lifestyle brands that are building customer loyalty through transparent storytelling and product excellence.
Follow us on:
- Instagram: @betterbasics_in
- Twitter: @betterbasics_in
The Origin Story
"After extensive research and experimentation, we chose fabrics with the perfect blend of comfort, fit, and durability. Our garments and accessories are thoughtfully designed to be timeless, versatile, and high-quality, ensuring they fit effortlessly into any wardrobe." — Shivaan Seth, Founder
Our Hero Products
Discover our best-selling essentials:
-
Men's Short Sleeve Tee (Black)
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Women's Oversized High Neck (Black)
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Men's Short Sleeve Polo (Black)
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Women's V-Neck Short Sleeve (White)
👉 Shop Now
What Our Customers Say
⭐ "Love the quality of the material, they are soft, feel light and smooth on the skin, and at the same time, they are of great quality. Worth the buy."
⭐ "The fit is really good. For someone like me whose go-to wear is a basic black tee with jeans/chinos, this was a good find. It's crazy how difficult it is to get a combination of quality, fit, and comfort!"
⭐ "Better Basics does basics right—premium fabric in classic silhouettes. The products come in beautiful and minimalist packaging. We have bought four different styles and plan to add more, especially as the season changes. Perfect for layering or traveling. Pack your Better Basics along for a stylish jaunt."
⭐ "The ability to get it shorter (or longer) is great. Manufacturers make their shirts too long for mass market, so getting something slightly shorter but still fitting properly is rare. The material is a good balance between slow fashion and durability. Great for layering and as innerwear."
Join the Better Basics Movement
With a focus on timeless design, Better Basics is your go-to for everyday essentials that prioritize comfort, style, and durability. Ready to upgrade your wardrobe? Explore our full collection at betterbasics.co.in.
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📩 Contact the Founder: Shivaan Seth
✉️ Email: shivaan@betterbasics.co.in
🐦 Twitter: @shivaan___
👔 LinkedIn: Shivaan Seth
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