Tech Stack to Launch a D2C Store in India

Disclaimer: most of the links in this article are affiliate links. It means that if you signup and become a paid customer of the service, I get a commission. This does not cost you any extra penny, and in many cases, you get additional benefits to sign up using my links.

Check out the complete apps for D2C brands directory for a more comprehensive list of tools and services. Whether you are launching a slow-fashion apparel brand like Better Basics or scaling across competitive categories like clothing brands and personal care brands, choosing the right stack upfront determines how quickly you can iterate and scale.

Digital Storefront/eCommerce Platform

1. Shopify: The go-to choice for launching an ecommerce store
2. WooCommerce: Free, but consider the hidden costs

Email Marketing

1. Klaviyo: Best-in-class behavioral email flows with seamless Shopify integration
2. Omnisend: Superior deliverability compared to Klaviyo
3. Campaign Monitor: Reliable email marketing and automation platform for scalable campaigns
4. Mailmodo: AMP emails (optimized for Gmail)
5. Brevo: Cost-effective solution with integrated CRM

SMS Marketing

1. Postscript: Dominates the US market, but questionable for India
2. Klaviyo: Ideal for combining email and SMS marketing
3. SalesMessage: Two-way text messaging and calling app for high-touch customer communication

Contact Forms & Landing Pages

1. Fillout: User-friendly drag-and-drop forms with conditional logic
2. PingTree: Forms builder, lead routing, and performance marketing tools
3. Pagemaker: Mobile-first landing page builder built for conversions
4. Typeform: Premium option for conversational form experiences

Reviews

1. Judge.me: Industry leader for review management
2. Reviews.io: Former market leader before judge.me
3. Stamped: Previously dominant review platform

Analytics & Ad Intelligence

1. Coupler: 10% OFF for 2 months (email hello@amitsarda.xyz for code) - Automated ETL data pipeline to pull Shopify, ad platforms, and marketing data into Google Sheets, Looker Studio, or PowerBI
2. TripleWhale
3. Hyros
4. Digineous
5. SimilarWeb: Competitor analysis platform
6. Adwisely: Automated performance ad optimization
7. Adlicio: [AMIT20OFF] 10% OFF 1st month - Ad intelligence and social media advertising tools

Affiliate, Referral & Influencer Marketing

1. GoAffPro: Leading affiliate marketing platform in India
2. Superfiliate: 15% OFF - Personalized, co-branded storefronts for affiliates and creators
3. Impact
4. Inflowave: Influencer marketing and campaign management
5. unfair so: Social media growth and influencer marketing

Delivery & Logistics

1. Delhivery
2. BlueDart
3. XpressBees
4. ShipRocket

Conversion Rate Optimization (CRO) & Content

1. FastBundle: Powerful product bundling app for Shopify to boost Average Order Value (AOV)
2. VWO: Pioneer in conversion rate optimization
3. Justuno: Visitor conversion and onsite messaging platform
4. Omniconvert
5. Smartli

Customer Support

1. Heyy: Modern conversational customer support platform
2. Gorgias: Ecommerce-focused multi-channel helpdesk
3. DelightChat
4. Retalk Bot: AI chatbot for ecommerce customer support

Social Media

1. Simplified: All-in-one social media scheduling, AI copywriter, and creative suite
2. Pallyy
3. Positz: Open-source social media scheduling and automation
4. Hypefury

Looking to generate viral organic reach and build early community buzz without hefty ad spend? Read our actionable guide on how to run giveaways on Twitter/X.

Inventory Management & ERP

1. IncrEff: India's leading omnichannel inventory, merchandising planning, and warehouse management system
2. Katana Cloud: Modern manufacturing and inventory ERP with native ecommerce integrations
3. MRPEasy: Cloud-based manufacturing and inventory software
4. Zedonk: ERP and production management tailored for apparel and fashion brands

Finance & Talent

1. MarketerHire: $1,500 credit towards first hire - Marketing talent recruitment platform
2. Xero: Cloud accounting software
3. Digineous: Performance marketing agency finder

Customer Engagement

1. interact: Interactive quiz maker to generate leads and recommend products
2. Outgrow: Interactive quiz platform for customer engagement

WhatsApp

1. Wati
2. Sendpulse

Automation

1. Zapier: Most user-friendly automation platform
2. Make.com: 1 month of free PRO - Developer-oriented automation platform
3. n8n: Open-source automation alternative

SEO

1. SEMrush
2. ahrefs
3. Mangools

Telephony & Call Center

1. Consio: AI phone platform for Shopify brands
2. Quo: 20% off your first 6 months - Business phone system (formerly OpenPhone)
3. KrispCall: 20% for lifetime
4. JustCall

AI Creative, Photography & Video Creation

1. RewarX Studio: AI product photography and studio image generation for ecommerce
2. Jitter Video: Fast motion design and animated video creation for ads and social
3. Klap: [MTSRD] 30% off on the first payment - Turn long-form videos into viral Shorts and Reels
4. FastLane: [MTSRD] 10% OFF - High-velocity AI video creation
5. ExpertEx: AI video creation, image generation, and voice cloning
6. Ngram
7. MakeUGC
8. InVideo: [INVESTSTUDIO30] 30% OFF
9. soona
10. Akool
11. KreadoAI
12. Animoto

For an in-depth review and feature comparison of each tool, read our complete guide: AI Product Video Generator: 7 Best, Proven Picks.

More video tools are also listed on altdirectory.fyi.

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Want to see how India's top consumer brands turn these tools into high-growth businesses?

• Explore pitch breakdowns, valuations, and investments in our Shark Tank India D2C brands directory
• Research companies organized by categories or by pitch seasons
• Browse leading investors and their portfolios on our Shark Tank India judges profiles