How to run Giveaways on Twitter/X

Define/assess monetary value

The only true metric to judge the success of the campaign is impressions.

Assign a monetary value to 1 impression.

• INR 1 = 100 impressions
• INR 1 = 10 impressions

Use this to determine the minimum engagement criteria to create a win-win for all.

Who can win?

• Real, identifiable people

Who cannot win?

Let everyone participate, but anybody in the following categories SHOULD NOT be declared as winners.

• Completely anonymous accounts
• Catfish/catfish-y accounts
• Giveaway pods members
• Your employees, friends, and family
• Past giveaway winners

Define the giveaway terms

• What's the prize and its monetary value?
• How many people can win?
• What is the minimum engagement criteria for the original post?
• How long is the giveaway going to run (start and finish)?
• What is the number of entries you are going to entertain from each participant?
• What is the criteria for selecting a winner?
• What is the eligibility (age, location, etc.)?
• When will the winner be announced?

Define the ask

• Like
• Repost/Retweet
• Reply (with website links to favorite products and what you like about them)
• Quote Tweet (make it fun: story, joke, roast, memes, copy, etc.)

Post guidelines

• Design a custom graphic for the giveaway
• If not, add a picture of the prizes in the main post
• Do not add any links in the main post
• Link each prize in the replies

Initial push

• Pin the post on your profile
• Add the post to the highlights
• Ask anybody on your team to do the same
• Ask them to provide the initial push

Announcing winners

• Announce the winners at the promised time.
• Give winners a 100% discount code so they can place the order on your website.
• Surprise some accounts with consolation prizes (smaller packs/SKUs, exclusive discount codes).

Measure

• Impressions
• Profile visits
• Bookmarks
• Link Clicks